That’s my former CRAFT | Media/Digital colleague Jon Henke, and he’s right: generally the people who care most about media bias are people who make a lot of money selling public allegations of media bias (and, of course, the people those people have convinced that bias is as big a problem as they say it is). But those allegations don’t move any political or policy balls down the field, and they are generally a distraction from the real work of politics.
I’m as guilty as the next guy of complaining about media bias, and I’ve even done it here at Friction Tape. But social tools — networking sites, blogs, online video, online advertising, etc. — empower people to replace the media. Libertarians and conservatives generally haven’t gone far enough in this area, but not for a lack of talent. When (a) donors put enough resources into digital strategy, instead of funding snarky TV ads that condescend, and (b) legacy libertarian and conservative institutions begin to eschew their hyperventilative caution about the social dynamic of web 2.0, we’ll stop seeing bad presidents like Barack Obama getting re-elected at times when, by no reasonable stretch of the imagination, should he have been.
Related: several other friends and former colleagues are quoted in this New York Times piece on the future of the GOP. It’s well worth your time if you’re interested in campaigns, or how movements think and work — particularly the intriguing dynamic of young vs. old Republicans in this story.